In belated observation of Día de los Muertos, here’s an appreciation for the idiosyncratic storytelling of Robert Rodriguez’s Mariachi trilogy, a neo-Western action series that emerged from the indie-cinema scene of the 1990s and can only be deemed, by current Hollywood standards, an anti-franchise. The movies and the manner in which they were made have a lot to teach us about what it means to be creative—and how to best practice creativity.
Before the shared cinematic universe became the holy grail of Hollywood, the coup d’éclat for any aspiring franchise—and we can probably credit Star Wars for this—was the trilogy.
In contrast with serialized IPs (James Bond and Jason Voorhees, for instance), the trilogy came to be viewed, rightly or wrongly, as something “complete”—a story arc with a tidy three-act design—and, accordingly, many filmmakers have leaned into this assumption, exaggerating a given series’ creative development post factum with their All part of the grand plan! assurances.
This peculiar compulsion we’ve cultivated in recent decades—storytellers and audiences alike—to reverse-engineer a “unified whole” from a series of related narratives, each of which developed independently and organically, is antithetical to how creativity works, and even to what storytelling is about.
Nowhere is the fluidity of the creative process on greater, more glorious display than in the experimental trilogy—that is, when a low-budget indie attains such commercial success, it begets a studio-financed remake that simultaneously functions as a de facto sequel, only to then be followed by a creatively emboldened third film that completely breaks from the established formula in favor of presenting an ambitiously gonzo epic. Trilogies in this mode—and, alas, it’s pretty exclusive club—include Sam Raimi’s Evil Dead, George Miller’s Mad Max, and Robert Rodriguez’s El Mariachi.
A film student at the University of Texas at Austin in the early nineties, Rodriguez self-financed El Mariachi with a few thousand dollars he’d earned as a medical lab rat; the project wasn’t meant to be much more than a modest trial run at directing a feature film that he’d hoped to perhaps sell to the then-burgeoning Spanish-language home-video market. He reasoned that practical experience would be the best teacher, and if he could sell El Mariachi, it would give him the confidence and funds to produce yet more projects—increasingly ambitious and polished efforts—that would allow him to make a living doing what he loved. He had no aspirations of power lunches at The Ivy or red-carpet premieres at Mann’s Chinese Theatre, only pursuing the art of cinematic storytelling—not necessarily Hollywood filmmaking, a different beast—to the fullest extent possible.
If you want to be a filmmaker and you can’t afford film school, know that you don’t really learn anything in film school anyway. They can never teach you how to tell a story. You don’t want to learn that from them anyway, or all you’ll do is tell stories like everyone else. You learn to tell stories by telling stories. And you want to discover your own way of doing things.
In school they also don’t teach you how to make a movie when you have no money and no crew. They teach you how to make a big movie with a big crew so that when you graduate you can go to Hollywood and get a job pulling cables on someone else’s movie.
Robert Rodriguez, Rebel without a Crew, or, How a 23-Year-Old Filmmaker with $7,000 Became a Hollywood Player (New York: Plume, 1996), xiii–xiv
They don’t teach a lot of things about Hollywood in film school, like how so many of the industry’s power brokers—from producers and studio execs to agents and managers—are altogether unqualified for their jobs. These folks think they understand cinematic storytelling because they’ve watched movies their entire lives, but they’ve never seriously tried their hand at screenwriting or filmmaking. Accordingly, the town’s power structure is designed to keep its screenwriters and filmmakers subordinate, to make sure the storytellers understand they take their creative marching orders from people who are themselves utterly mystified by the craft (not that they’d ever admit to that).
It’s the only field I know of whereby the qualified authorities are entirely subservient to desk-jockey dilettanti, but I suppose that’s what happens when a subjective art form underpins a multibillion-dollar industry. Regardless, that upside-down hierarchy comes from a place of deep insecurity on both ends of the totem pole, and is in no way conducive to creativity, hence the premium on tried-and-true brands over original stories, on blockbusters over groundbreakers. As I discovered the hard way—more on that in a minute—Hollywood is arguably the last place any ambitiously imaginative storyteller ought to aspire to be. Rodriguez seemed to understand that long before he ever set foot in L.A.:
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